Cross channel approach increases advertising efficiency.
Cross channel approach enables advertisers to exploit synergies among multiple channels. Furthermore, managing Display, Video, Social and Search from a single point simplifies execution and improves optimization.
Cross channel advertising follows perspective customers through their purchasing paths:
- creates brand or product awareness through high reach on relevant websites and high impact and engaging ad formats such as video and engagement ads,
- stimulates consideration and purchase intent with display and social and
- ensures presence within purchase decision phase with performance advertising, Search Engine Marketing and Re-targeting.